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Get more from your Google Base listings by using Google Checkout
By Stephen Salinas, Google Base Support

As a Base user, you’re probably well aware of the increase in traffic that Base listings can deliver to your online business. Now you can convert more of that traffic into sales with Google Checkout, a fast and convenient checkout process that allows customers to buy from you quickly and easily with a single username and password.

If you currently list individual products on Base-hosted pages, you can now place a Google Checkout “buy” button on each of your listings. Customers who use Checkout can buy from you quickly and securely – and you’ll be able to use Checkout to process their orders and charge their credit or debit cards. Learn how to add Google Checkout to your Base listings.

Checkout can also be integrated into your own website alongside your existing process. Google Base merchants that accept Google Checkout on their sites get their product listings and AdWords ads badged with the Google Checkout logo in Google search results, which set them apart from competitors and lets customers know that buying from those sites will be quick and easy. And until 2008, Checkout merchants pay no transaction processing fees. Learn how to offer Google Checkout on your site.

For more information about using Google Checkout with Google Base, visit the Help Discussion Group for tips from other Google Base users.

Source: http://base.google.com/support/bin/answer.py?answer=25396&topic=8288